The Panora and Lake Panorama Area Economic Development group, known as PRIDE, serves as the principal economic development organization in the Panora and Lake Panorama area. PRIDE traces its roots in Panora to the 1980s and even earlier, beginning as an informal group of business leaders looking to attract, support and grow area businesses and promote housing.

In 1987 the corporation was formed called Panora Economic Development Corporation.  It was formed as a for-profit corporation.  After agreeing that the organization should be a non-profit, in 2000 the Panora Economic Development Corporation created the new corporation as a non-profit.  Prior to 1987 the group was an unincorporated entity known as “Panora Regional Industrial Development Enterprise” which is where the name PRIDE was derived. 

Today, the organization is comprised of business and community leaders from Panora, Lake Panorama and surrounding areas.